Track: XML
XML and the Transformational Imperative
9:00 a.m.
Jan. 25, 2004 12:00 AM
Many companies complain that they don't get as much value from structured data, documents, and websites (collectively, "content") as they should. They need to convert content assets into increased sales, lower costs, and better customer service. DePalma characterizes these demands as the "transformational imperative." Using an automotive manufacturing case study to demonstrate what evolved companies have been doing with XML, he discusses common marketing-oriented adaptations that begin with simple adaptation but stop short of the more evolved linguistic and behavior-driven transformations that characterize many international applications. Finally, DePalma reviews the various product categories that manage digitized assets for their ability to meet these transformational requirements.
About Donald A. DePalmaDonald A. DePalma, PhD, is the author of Business Without Borders: A Strategic Guide to Global Marketing, and the president and founder of business globalization research and consulting firm, Common Sense Advisory. For more information on Common Sense Advisory's research, workshops, and consulting services, visit www.commonsenseadvisory.com or call 866.510.6101.
.gif)
