KEYNOTES
KEYNOTE: SOA + RIA = ROI
10:00 a.m.
Feb. 25, 2004 12:00 AM
Service-oriented architectures are imperative to drive systems and data integration, but for the integration to matter it needs to reach users in meaningful ways. Rich Internet applications (RIAs) combine the richness of the desktop with the reach of the web. Bringing web services and rich Internet applications together fulfills the promise and value proposition of service-oriented architectures, as users benefit from actionable, intuitive, and effective data and information. This next generation enterprise application architecture will deliver solutions that capitalize on existing systems and increase return on investment.
About David MendelsDavid Mendels, Senior Vice President, Macromedia Tools and Platforms, is general manager for designer and developer products for Macromedia. Since joining Macromedia in 1992 he's played a major role in the development of Macromedia's product and business strategies and in his current role supervises the gamut of Macromedia's designer and developer products, including Flex, Flash, Dreamweaver, and ColdFusion. In that capacity, he has overall responsibility for the business unit and directly manages product marketing, product management, and product development. Mendels began his career at Macromedia in the international department, moving to Japan to lead the company's field operations, sales, and marketing there. After returning to the United States in 1995, Mendels held positions running business development, alliances as well as general management of a number of Macromedia product groups.
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